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The boom of e-commerce in India

December 31, 2015

There has been a drastic change in the way business functions these days. No longer people are forced to buy what the market offers to them. The consumers have become more demanding and choosy with their purchase. The manufacturers are forced to produce what the market demands. There has also been an increase in the purchasing power of the people. This gives them the freedom to shell out more and more cash from their pockets. Online shopping is booming and has already engulfed the traditional market. Gone are the times when the family members used to take out time for shopping with each other. There is limited time and unlimited tasks to be completed. Today, this concept is slowly fading away due to the internet world. A single click on the button can get your goods delivered at home. Thus, people have migrated from physical shopping to e-shopping.

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The online shopping concept has become popular in Indian market in the recent years. Indians’ love experimenting and are slowly opting for online portals as their shopping partners. The e-commerce giants like Flipkart, Amazon, Snapdeal and others are seeing a high rise in their success graph. The payment mode was a concern in the beginning stage as people were skeptical about using their debit or credit cards. The Cash On delivery option made the online portals more reliable and trustworthy. People also add more products to their cart to avail the free shipping benefits. The research says that 71% Indians opt for online shopping on the recommendation of their family members. Indians believe in going through the reviews and taking a second opinion before making a final purchase. The online portal attracts most of the Indian youth aged between 21-29 years and most of them end up making a purchase. 50% of Indians use the social media platforms for online shopping. The Indian consumers also prefers a portal which permits them to purchase a product from different sellers. This feature allows the customer to compare prices of the product, quality, availability, and other aspects of the product. Books, watches, jewelry, home appliances, clothes, shoes and other such regular products are mostly purchased online by the Indian consumers. The e-commerce companies provide exchange facilities, reverse pick-up options and quick solutions to the consumers to give a wonderful online shopping experience.

The concept of online shopping is more popular in metro cities as people lead a different lifestyle altogether. The Tier I and Tier II cities are yet to accept the concept of online shopping, however the change has already begun. There has been a dramatic increase in the number of cell phone users, making online shopping more comfortable and easier. India is a developing nation and is rising at a faster rate. The foreign investors find India to be the most potential business market and are willing to invest in the country. The data says that e-commerce will see a $56 billion growth by the year 2023. This is a clear signal that more and more Indians will switch to Online shopping, making India the apt place for investments and an e-commerce hub.

If you are one among those who are planning to start an ecommerce portal, do not give a second thought about it. If you have the right product and the right base, start with the portal immediately. Contact us to design your e-commerce portal or let us know if you have any queries.

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