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Why everyone needs a Responsive Website?

May 2, 2016

An online presence is a must these days and nothing can be better than a responsive website. A responsive website customizes itself as per the layout of the screen, thereby gives an access to the user no matter which device he/she is using. The user experience matters alot for a business brand.


Here are few reasons to have a Responsive Website:

Mobile usage is exploding:
More and more people are switching to mobiles for their online needs such as shopping, bill payments, access to information and so on. No longer people are interested in logging to their desktop to have an access to the site. A single click on their smartphones serves their purpose. Thus, a responsive website is a must. It saves lot of time.

Positive user experience:
You cannot afford to lose the users whether it is a desktop search or a mobile search. If the user is unable to open the site while browsing on mobile phones, he/she is sure to be frustrated and would prefer not to visit your site again. Research says that 67% of the users are likely to become your customers if they have a good experience on your site. A responsive website is one of the ways to give the best experience to the users.

SEO Purpose:
Having a responsive website is one of the criteria to increase you web rank. Having a single URL allows Google to crawl your website in a single attempt. This will reduce the chances of committing On-Page errors.

Increase in visitors:
When people are easily able to access your website through their mobiles and tablets, the number of visitors will definitely increase. The social media consumption is high on mobile devices than the other platforms. Blogging is another platform where the mobile users are high. People prefer reading while commuting, leisure times and so on. If your website isn’t responsive, the chances of bounce rate is high. People would try to visit your site on mobile and if it isn’t working, they would immediately leave it, leading to a higher bounce rate.

Adaptability to future devices:
Technology is growing and we are adapting to it. It is not feasible to customize the website every now and then. The sizes of the phones and tablets will change in future and there might be lot many other devices coming up in the future. The responsive website has the ability to change itself as per the screen size, hence there would be no adaptability issues in future.

Hope this article has been informative. If you haven’t given a thought about responsive website, you need to immediately create one. If you have an existing website, you can contact the professionals to convert it into a responsive one. Do share your feedback with us.